Bold 2in1 Sparkling Pomegranate and Orange Blossom launch
65% of British mums were concerned that the credit crunch had led to family treats such as holidays and day trips being deprioritised, as purse strings were stretched.
To drive awareness of Bold 2in1’s new sunshine scent, Sparkling...
Every year H&K is challenged to build the profile and credibility of the Carling Cup competition
Carling has been a client of H&K since 2004. Every year H&K is challenged to build the profile and credibility of the competition from press accreditation, communication through cleverly executed editorial imagery and by the creation of...
We advised the online retailer to sponsor one of the UK's hottest band tours in 2009 – Take That’s The Circus Live 2009 tour.
When Play.com briefed H&K to help raise its profile amongst music fans and engage with a wider female and youth demographic, we advised the online retailer to sponsor one of the UK's hottest band tours in 2009 – Take That’s The Circus...
We reached 41% of all UK adults through 62 million opportunities-to-see.
To increase uptake of Apprenticeships by both employers and learners, we created Apprenticeship Week.
Throughout the week long campaign in 2009 we reached 41% of all UK adults through 62 million opportunities-to-see. Employer enquiries rose by 38% and...
Following the highly successful launch of the LG Chocolate phone, H&K’s next challenge was to launch the LG Shine
Following the highly successful launch of the LG Chocolate phone, H&K’s next challenge was to launch the LG Shine. With Shine’s higher technical specification, LG expected even greater exposure but to the media it was a variant, not a...
The Castrol brand naturally had a long history in motorsport, but had never been involved in football. Castrol tasked Hill & Knowlton with a bold objective: to help modernise the brand by building credibility within the sport.
The Castrol brand naturally had a long history in motorsport, but had never been involved in football. Castrol tasked Hill & Knowlton with a bold objective: to help modernise the brand by building credibility within the sport.
H&K formed...
This PR campaign helped Gillette Venus reclaim its position as number one and finish the year as the best selling female razor
We are the agency that ensured Gillette Venus reclaimed category leadership, and finished the year as the best selling razor of 2009.
Briefed to own the perfect bikini-line ahead of the summer holiday season, H&K devised a campaign that brought fresh...
Capitalising on the Chancellor’s 2008 Budget announcement, H&K launched a campaign around the issue of consumer debt to increase awareness of the uSwitch brand and its services.
Capitalising on the Chancellor’s 2008 Budget announcement, H&K launched a campaign around the issue of consumer debt to increase awareness of the uSwitch brand and its services.
To add weight to the campaign, we engaged members of the...
We helped adidas to successfully engage and promote their sponsorship of the NBA 5 United Competition at the O2 arena with a precursor event held at Larkhall Park, South West London
We helped adidas to successfully engage and promote their sponsorship of the NBA 5 United Competition at the O2 arena with a precursor event held at Larkhall Park, South West London. The event saw adidas NBA symbols Brook Lopez (New Jersey Nets) and...
H&K got over 200 people to turn up to the London Eye in the rain
H&K created the “We Can Work It Out” campaign to celebrate the 2009 opening of the London Eye following its annual “health check” closure. To make sure Londoners were also sticking to their New Year keep-fit regime, H&K...
Introducing a new taste experience
H&K was briefed by Syngenta to launch the Mini Kumato®, available in Marks and Spencer stores, to consumer and trade media.
Helping Yahoo! regain momentum in the competitive UK market
Hill & Knowlton helped Yahoo! regain momentum in the competitive UK market. In October 2008, H&K implemented an executive visibility campaign for UK executives.
In the first six months alone, the team generated 13 profile pieces and 6...
This campaign exceeded target sales and attracted buyer interest from the US
Through effective networking of beauty industry influencers, H&K was able to launch fashion designer, Jacques Azagury’s signature fragrance and deliver the sweet smell of success. The results were so impactful they helped the product exceed...
We've reached over 63 million consumers in one year.
We are the agency that achieved such impactful national coverage for Ideal Standard’s bathroom furniture range that we delivered a huge spike in consumer calls to the stockist number over a 24-hour period.
Managing an ongoing press office function...
The campaign secured 57 pieces of branded coverage and a reach of over 100 million people
H&K created the ‘Let’s Talk Baby’ campaign, to re-launch Tommy’s, the baby charity.
The campaign targeted consumers and stakeholders, enabling women to share their pregnancy concerns with Tommy’s...
We helped double the number of entries to the Apprenticeship Awards...
We helped double the number of entries to the Apprenticeship Awards, achieving an all-time high of over 1400 entries in 2008. We also secured over 200 pieces of coverage including broadcast coverage for the first time ever.
89% of adults recognised learning as a good way of taking control of their future...
To help change the public’s attitude towards skills, our campaign focused on the benefits of learning new skills, taking the issue from the business pages and into the consumer media.
As a result of the campaign, 89% of adults recognised learning...
In a crowded marketplace, H&K has devised a communications strategy to place Doosan Babcock at the heart of the energy debate in the UK
Energy currently sits at the top of the global news agenda as international governments and decision makers strive to achieve a balance between two conflicting forces– the need to reduce emissions, whilst meeting increasing demand for...
H&K is shaping the media strategy to address imbalances in the political discussion over the Nord Stream project
H&K is shaping the media strategy to address imbalances in the political discussion over the Nord Stream project and provide greater objectivity and clarity about the project. By utilizing the UK media’s influential and opinion forming...
We were appointed to help increase SABIC’s recognition as a leading global petrochemical company and to create a brand that repositioned them as a credible global company...
SABIC was perceived as a large Saudi Arabian petrochemicals business but it aspired to become the world’s largest. To help achieve this ambition, Hill & Knowlton and its brand consultancy Bisqit were appointed to develop the corporate brand and...
H&K created a partnership between adidas and social networking site Bragster to set up the F50i challenge.
H&K created a partnership between adidas and social networking site Bragster to set up the F50i challenge. Hyped as ‘Jackass meets Facebook’, Bragster targets the exact demographic that adidas wanted to communicate with.
H&K utilised...
Kotak Mahindra Bank is one of the leading financial services groups in India with significant presence in businesses including commercial banking, retail banking, stock broking, asset management, life insurance and investment banking.
Kotak Mahindra Bank is one of the leading financial services groups in India with significant presence in businesses including commercial banking, retail banking, stock broking, asset management, life insurance and investment banking.
This special 4x100m relay race featured four teams each led by a retired athlete
This special 4x100m relay race featured four teams each led by a retired athlete – John Regis, Iwan Thomas, Jason Gardener and Tony Jarrett. Each was joined by a member of the media, a competition winner and an Aviva employee.
Sky News presenter...
We helped Castrol to effectively combine their sponsorship of the FIFA World Cup 2010 with that of the World Rally Championship around the theme of performance analysis
We helped Castrol to effectively combine their sponsorship of the FIFA World Cup 2010 with that of the World Rally Championship around the theme of performance analysis.
By pairing UK footballing ambassador, Alan Shearer with leading WRC driver Mikko...
We are the agency that came up with the creative to help support adidas’ launch announcement on the contractual signing of England cricket star Kevin Pietersen
We are the agency that came up with the creative to help support adidas’ launch announcement on the contractual signing of England cricket star Kevin Pietersen. Fitting with adidas’ brand ethos of ‘Impossible Is Nothing’ H&K...
We are the agency that worked with adidas to create heroes of Team GB’s athletes ahead of the 2008 Beijing Olympic & Paralympic Games
We are the agency that worked with adidas to create heroes of Team GB’s athletes ahead of the 2008 Beijing Olympic & Paralympic Games. The photography from this campaign was created to show the unique and remarkable journey each athlete has...
We commissioned an artist to create iconic sculptures of the top eight men's tennis players in the style of Terracotta Warriors...
The Association of Tennis Professionals (ATP)’s Tennis Masters Cup is the final tournament each year of the world’s eight best tennis players, but was suffering from a low profile. The challenge for H&K was to generate media interest...
Statoil approached us to try to help have a measure in the UK’s policy towards the development of off shore wind power changed. The UK Government had increased the number of Renewable Obligation Certificates but only to certain projects.
Statoil approached us to try to help have a measure in the UK’s policy towards the development of off shore wind power changed. The UK Government had increased the number of Renewable Obligation Certificates but only to certain projects.
Working...
H&K assisted HSBC Bank International in the planning, set up and implementation of a body of research called Expat Explorer...
H&K assisted HSBC Bank International in the planning, set up and implementation of a body of research called Expat Explorer. The survey took an in-depth look at the lives of people living and working abroad, shedding light on this unique...
We created a campaign to increase uptake of the Careers Advice Service, combining traditional and social media. We achieved an increase in calls to the CAS helpline by almost 25%.
The Skills campaign successfully changed perceptions towards skills but research showed that adults needed a tangible action to help them move forward. We created a campaign to increase uptake of the Careers Advice Service, combining traditional and...
H&K created an event to showcase the innovative kit that Team GB wore at the Games and generated excitement around the team’s departure to the 2010 Vancouver Olympic Winter Games.
With adidas entering its 26th year of partnership with the British Olympic Association (BOA), H&K were tasked with creating an event to showcase the innovative kit that Team GB will wear at the Games and generate excitement around the team’s...
H&K planned and managed a four day VIP press trip to the second contest of the 2010 Nissan Freeride World Tour in Chamonix, France, with the aim of generating high end lifestyle coverage across Europe
Nissan are the co-founder and title partners of the Freeride World Tour and sponsor a team of the world’s best freeriding athletes. H&K were tasked with creating and managing a VIP press trip to the second contest of the 2010 Freeride World...
Hosted at the famous London Astoria, H&K helped in the creation of a spectacular launch event where David Beckham turned up to open the press conference, or did he?
We are the agency responsible for the opening of these adiZones across the country
As part of their commitment to increase sporting participation in the run up to the London 2012 Olympic and Paralympic Games, Olympic sponsor ‘adidas’ are in the process of installing adiZones across the UK.
We created standout imagery that would dominate the media ahead of the first and second tests as well as the start of the One Day Internationals...
Having worked with adidas for over 14 years, H&K are well versed in creating publicity for the brand around major sporting events and this proved to be no different.
H&K was briefed to deliver high visibility of the ball around launch to encourage sales of the product which went into retail at the same time.
H&K was briefed to deliver high visibility of the ball around launch to encourage sales of the product which went into retail at the same time.
Hill & Knowlton grew awareness of Russia’s national airline Aeroflot within the UK and mainland Europe, in its first communications programme outside of Russia and the former Soviet Union.
Hill & Knowlton grew awareness of Russia’s national airline Aeroflot within the UK and mainland Europe, in its first communications programme outside of Russia and the former Soviet Union.
This campaign represented one of the first brands to focus on the mainstream environmental awakening in the UK
This campaign represented one of the first brands to focus on the mainstream environmental awakening in the UK, and has delivered not only consistent behavioural change and business growth, but received widespread stakeholder and industry accolades for...
With any new event, early communications need to be simple, clear and reinforce the message through a creative picture.
With any new event, early communications need to be simple, clear and reinforce the message through a creative picture.
H&K recommended using Britain’s Andy Murray to help generate the picture and negotiated the use of the roof of the iconic 02...
H&K identified a unifying framework and worked closely with Aviva and UK Athletics to establish the Aviva UKA Academy as the new home for Aviva’s grassroots activity.
H&K identified a unifying framework and worked closely with Aviva and UK Athletics to establish the Aviva UKA Academy as the new home for Aviva’s grassroots activity.
H&K conducted business, technology and high end lifestyle media outreach in six key markets on behalf of BMW ORACLE Racing, one of two contenders racing for the 33rd America’s Cup
BMW ORACLE Racing, one of two contenders competing for the 33rd America’s Cup, the oldest trophy in international sport, tasked H&K with conducting business, technology and high end lifestyle media outreach in six key markets. H&K focussed...
Braun shaves away Philips market share at Christmas
Christmas is a key gifting period for shavers, where the big brands fight it out to win over ambivalent shoppers. H&K was briefed to launch the new Braun Series 3 shaver to an audience not necessarily aware of the benefits of foil over rotary...
The 2009/10 season saw H&K signed up to play a broader role for brewers Molson Coors on their Carling Cup sponsorship, with all elements of the campaign being outsourced to the agency alongside the PR activation.
The 2009/10 season saw H&K signed up to play a broader role for brewers Molson Coors on their Carling Cup sponsorship, with all elements of the campaign being outsourced to the agency alongside the PR activation.
We helped to develop a campaign for product brand EDGE to reach a mainstream audience
In response to a challenge set by Castrol, we helped to develop a campaign for product brand EDGE that clearly communicated a new proposition around “Extreme Tested” whilst also aligning it to their core football sponsorship.
In creating the...
Cristiano Ronaldo helped Castrol launch the Castrol Rankings, the world’s first objective rankings based on the actual performance of every football player across Europe’s top five leagues
A media event with the most expensive football player in the world is tough at the best of times; co-ordinating and delivering coverage across 18 European markets is an even bigger challenge.
But that’s exactly what H&K did in October –...
The City & Guilds Group needed to develop a global strategy to implement the company’s vision across 100 different countries.
The City & Guilds Group needed to develop a global strategy to implement the company’s vision across 100 different countries. Hill & Knowlton facilitated a journey mapping workshop with the top 200 managers of the company to develop a...
The Centre for Skills Development asked us to launch their Training for Rural Development report, which focussed on the importance of training for women in rural communities in developing countries.
The Centre for Skills Development asked us to launch their Training for Rural Development report, which focussed on the importance of training for women in rural communities in developing countries.
With every electrical retailer slashing prices and airing expensive TV advertising campaigns in the run-up to the World Cup, H&K had a tough brief from Comet: raise brand awareness, tell consumers why they should upgrade their TVs and help us to drive sales.
With every electrical retailer slashing prices and airing expensive TV advertising campaigns in the run-up to the World Cup, H&K had a tough brief from Comet: raise brand awareness, tell consumers why they should upgrade their TVs and help us...
The Crowne Plaza Copenhagen Towers opened in November 2009 as one of the world’s greenest hotels. However the hotel wasn’t achieving the recognition it deserved, and so H&K was briefed to put the hotel on the map, and stimulate bookings.
The Crowne Plaza Copenhagen Towers opened in November 2009 as one of the world’s greenest hotels. However the hotel wasn’t achieving the recognition it deserved, and so H&K was briefed to put the hotel on the map, and stimulate bookings.
Our innovative 1p launch for PC video game, ‘Championship Manager’
PC video game, ‘Championship Manager’ had suffered from previous poor reviews and went two years without bringing a new version of the game to market.
We created a strategic alliance between children’s charity Barnardo’s and Fairy Non Bio Gel for the Big Toddle fundraising event...
To support the launch of Fairy Non Bio Gel, H&K created a strategic alliance between children’s charity Barnardo’s and Fairy for the Big Toddle fundraising event. H&K managed the ‘Fairy’s Basket of Softness’ road...
reaching 135 million OTS and delivering over £3 million worth of incremental sales
The Future Friendly proposition is a consumer education initiative, in conjunction with leading environmental partners to promote energy, water and waste saving. Recognising the power of grass root communities, H&K has rewarded Britain’s...
The Shavecare launch was Gillette’s most successful ER/PR launch ever superseding the award winning Gillette Fusion campaign in 2006.
The Shavecare launch was Gillette’s most successful ER/PR launch ever superseding the award winning Gillette Fusion campaign in 2006. In addition, not only did this deliver against Gillette’s business objectives, it also contributed to a...
Three HCA London hospitals; The Harley Street Clinic, The Wellington Hospital and London Bridge Hospital embarked on an arrhythmia awareness campaign with the help of Hill and Knowlton to raise the profile of their specialist arrhythmia centres.
Three HCA London hospitals; The Harley Street Clinic, The Wellington Hospital and London Bridge Hospital embarked on an arrhythmia awareness campaign with the help of Hill & Knowlton to raise the profile of their specialist arrhythmia centres.
H&K was briefed to find creative and inexpensive ways to generate branded media coverage and get people talking about Holiday Inn. As the big freeze enveloped Britain in January 2010, we had an idea: what if Holiday Inn could introduce a new service to warm up its guests and help them get to sleep?
H&K was briefed to find creative and inexpensive ways to generate branded media coverage and get people talking about Holiday Inn. As the big freeze enveloped Britain in January 2010, we had an idea: what if Holiday Inn could introduce a new...
Holiday Inn is in the midst of the biggest relaunch in hospitality history and they challenged H&K to get customers to re-evaluate their brand. We responded by revitalising their communications – so rather than tell people about the hotel changes, we decided to showcase them through the medium of dance.
Holiday Inn was in the midst of the biggest relaunch in hospitality history and they challenged H&K to get customers to re-evaluate their brand. We responded by revitalising their communications – so rather than telling people about the...
H&K's brief was to oversee and manage the WGC-HSBC Champions photocall and press conference, involving four of the world’s leading golfers.
H&K's brief was to oversee and manage the WGC-HSBC Champions photocall and press conference, involving four of the world’s leading golfers. Working in partnership with the H&K Shanghai team, the objective was then to secure coverage that...
Egypt is targeting growth of its IT exports from US$250m to US$1.1bn over the course of a three year period. To enable this it needed an integrated communications campaign to position Egypt as a global business outsourcing location
There is more to Egypt than just tourism. With the Indian outsourcing market reaching saturation and opportunities for new destinations emerging, the Egyptian government set itself an ambitious target of quadrupling its ICT outsourcing exports to US$1....
H&K is working closely with Interpipe to build, communicate and market a new global image for the company.
H&K is working closely with Interpipe to build, communicate and market a new global image for the company. Along with a new logo and brand launched for the Interpipe group, a successful B2B campaign across the world’s media was taking...
H&K created a social media programme based around observed trends in online conversations around careers, employment and training.
The development in online channels and audience behaviours created a new challenge for the Careers Advice Service. H&K created a social media programme based around observed trends in online conversations around careers, employment and training....
London City Airport called on Hill & Knowlton to deliver a political and communications campaign for its successful interim planning application and its Master Plan for the expansion of airport capacity
London City Airport called on Hill & Knowlton to deliver a political and communications campaign for its successful interim planning application and its Master Plan for the expansion of airport capacity from 2.5 million passengers per year to 10...
H&K's role has been to provide strategic consultancy and communications to Nissan Europe and their G5 markets to increase the value of their properties and consumer engagement within the NSA programme.
H&K's role has been to provide strategic consultancy and communications to Nissan Europe and their G5 markets to increase the value of their properties and consumer engagement within the NSA programme. A key property within the NSA programme is...
By combining traditional, digital and experiential tactics, we achieved a sustained increase in calls to the CAS helpline of over 20% with a peak increase of 60% during key campaign times.
The Careers Advice Service (CAS) helpline wanted to raise their profile, so in order to drive calls to the helpline we created a campaign to encourage adults to talk about their career goals and go to CAS for information and support. By combining...
H&K brought together international journalists to gain worldwide exposure of an important initiative
The Abu Dhabi Third World Future Energy Summit (January 2010) brought together industry and political leaders, investors, scientists and policy makers to address the development of renewable and
We worked with Prostate UK to raise awareness of prostate disease.
We worked with Prostate UK to raise awareness of prostate disease. Ahead of ‘Pants in the Park’, their flagship fundraising event, we created a pre-launch guerrilla campaign to get people talking. The Golden Pants activity alone achieved...
H&K revitalised a 21 year old RAC motoring research publication, harnessing outstanding and dedicated communications skills to deliver the awareness and recognition the Report deserved.
H&K revitalised a 21 year old RAC motoring research publication, harnessing outstanding and dedicated communications skills to deliver the awareness and recognition the Report deserved.
Careful management of the research angles, close attention paid...
H&K was challenged to PR the longstanding association between Robinsons & Wimbledon Tennis Championships
H&K was challenged to PR the longstanding association between Robinsons & Wimbledon Tennis Championships. Activity was designed to support the on-pack promotion, create a media ‘buzz’ and build further awareness around the brand /...
We embarked on an intensive ‘myth busting’ briefing programme covering all the relevant stakeholders, KOL’s, dieticians and mums media
Fruit Shoot, the No1 kids FMCG brand, revolutionised the kids market when it was first launched in 2000, but suffered from negative perceptions about the range and its ingredients. ‘Fruit Shoot Mums’ was also being coined as a phrase for mums...
We helped increase STA Travel's sales by 23%
H&K was briefed by STA Travel to generate mass awareness of the £10 POM initiative – a promotion giving young people with a working holiday visa the chance to fly down under for just a tenner. H&K gave the PR-led idea an...
H&K developed ‘The Sweet Life’ – 101 indulgent recipes made with Splenda...
H&K was asked to build on two very successful campaigns for Splenda, whilst communicating the versatility, taste and low calorie message of the product and leveraging the communications platform – ‘Let’s Start Enjoying Sweetness...
H&K helped Stowells reach over 27 million consumers
We created an innovative branded content campaign for Stowells wine to breakdown the consumer confusion and snobbery that surrounds wine.
We worked with Hell’s Kitchen and Emmerdale star Adele Silva – who knew nothing about wine – to...
We helped save Tango through a fun, tongue in cheek, integrated campaign
Sales of fizzy drinks were losing their bubble as public nagging about healthier choices began to win the argument. Tango had to fight back. “Save Tango from the do-gooders”, was the message. Could the tide be changed? Yes, when led by a...
Roche Products Ltd, the maker of Xenical, the market leading anti-obesity drug, challenged H&K to create a communications programme to drive obese patients to seek weight management advice from their GP.
Publication of the Government’s National Obesity Strategy in 2006 highlighted the urgent need to tackle the country’s obesity crisis. The epidemic is placing obese residents at an increased risk of serious and life-threatening diseases, such...
The brainchild of Dame Kelly Holmes and the PM Gordon Brown, National School Sport Week - supported by Norwich Union - was a week-long celebration of school sport and PE
The brainchild of Dame Kelly Holmes and the PM Gordon Brown, National School Sport Week - supported by Norwich Union - was a week-long celebration of school sport and PE. The main challenge was achieving cut through for Norwich Union given the week...
